Bob Heykoop, ChFC

Bob Heykoop, ChFC

President & CEO

Retirement Planning Specialist


Bob is the co-founder of Traction Financial Partners. He launched his career in 2002 with Equitable Advisors LLC.  He currently leads a team of 16 financial advisors that provide comprehensive financial consulting services to businesses, universities, churches, non-profits, municipalities, individuals and families.  During his 16 year career he has earned numerous industry awards as recognition for his leadership in wealth management and financial services.

Bob earned his BS from University of Phoenix in Business Management and graduated from the Wharton School at the University of Pennsylvania with a certificate in retirement planning and has been awarded the title of “Retirement Planning Specialist”.  In addition to his work in retirement planning, Bob has expertise in the areas of business planning, qualified plan design, financial planning, estate planning strategies and planned charitable giving.

Originally from Wheaton, IL Bob moved to Wyoming in 1984 to attend college.  Prior to joining Equitable Bob owned and operated 6 ServiceMaster franchises for 12 years in the Denver metro area.  Bob and his wife, Virginia live in Highlands Ranch and have been in Colorado since 1987.      

In Bob's spare time, he loves to spend time with his family, travel, play golf, water ski, trail ride, hunt and fly fish.          

Securities and investment advisory services offered through Equitable Advisors, LLC (212-314-4600), member FINRA/SIPC. Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC and, in Utah, Equitable Network Insurance Agency of Utah, LLC. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.

Traction Financial Partners is not owned or operated by Equitable Advisors, LLC or its affiliates.